We have too many people doing the same thing. The way you package your brand determines how relevant it will be for a long time. Find a path and make a sentence with it.
The people who made history are the ones with memorable exploits.
“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson
So in a nut shell, find a path and push it through then leave it as a footprint for others to follow.