Ariana Grande is stepping into a dazzling new role as the brand ambassador for Swarovski, kicking off the partnership with a sparkling 2024 holiday campaign.
The 31-year-old pop sensation expressed her excitement about the collaboration in a press release: “I am thrilled to be Swarovski’s Brand Ambassador. It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and inspire others to embrace their own unique sparkle.”
Swarovski’s global creative director, Giovanna Engelbert, shared her enthusiasm for the new partnership, noting, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world. She is a brilliant artist whose creativity shines through her songwriting, vocal performances, and personal style. I look forward to engaging in inspiring creative dialogues together.”
This announcement comes during a busy year for Grande. In March, she released her seventh studio album, Eternal Sunshine, featuring chart-topping tracks like “We Can’t Be Friends” and “yes, and?” Celebrating the album’s success, Grande hinted at more to come: “i cannot wait for everything that is yet to come within this eternal sunshine cycle (that has only just begun & may it never end),” she shared in an April Instagram post.
Adding to her exciting year, Grande is set to enchant audiences as Glinda in the highly anticipated Wicked movie, co-starring Cynthia Erivo as Elphaba. The film adaptation of the beloved musical hits theaters on November 22.
In a heartfelt conversation on the Podcrushed podcast, Grande reflected on her transformative friendship with Erivo, saying, “I was a different person” before meeting her on the set. “I hope we learned a lot from each other, but I learned so much as a person from her. She loves hard. She is a Capricorn, and she loves hard and honestly and right.”
She continued, “There’s something baked into these roles where you’re so different from one another that you never know how it can go when you’re sharing this experience in a very big way.”
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