You may know Idia Aisien as an actress, philanthropist, and fixture of polished luxury living, but her latest move feels far more intimate. With the launch of Rich Sleep, Aisien is stepping into the world of sleepwear and loungewear — and quietly redefining what rest is meant to look and feel like.
This is not sleepwear as an afterthought. Nor is it the familiar rotation of oversized T-shirts and retired shorts. Rich Sleep reflects Aisien’s vision of modern comfort rooted in African craftsmanship, where ease and elegance coexist, and rest is treated not as indulgence, but as intention. In a culture that glorifies exhaustion, the brand gently pushes back, reframing sleep as a wellness ritual rather than a reward you earn only after burnout.
At the heart of the brand is a belief that slowing down can still be aspirational. Rich Sleep isn’t about switching off style at home — it’s about elevating everyday moments, from winding down at night to lingering mornings that don’t require rushing anywhere. Comfort leads, but beauty is never compromised.
Perhaps most refreshing is the brand’s inclusive approach. While luxury sleepwear often caters exclusively to women, Aisien expands the conversation to include everyone in the household.
“I created Rich Sleep because rest is universal. Everyone deserves to feel comfortable when they unwind — men, women, and children. Luxury shouldn’t be exclusive; it should be a shared experience for the entire family.”
It’s a sentiment that aligns perfectly with the brand’s ethos: rest as a shared language, not a gated experience. Rich Sleep is for those who understand that wellness lives in the details — in what you wear when the world finally quiets down.
More than a collection, it’s a lifestyle proposition. One that invites you to slow your pace, soften your surroundings, and treat rest as the luxury it has always been.
See our favourite pieces from the collection above.
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