La Mode Entrepreneur Excellence Grant

Fenty Beauty has expanded its cult-favorite lineup with the new Shake ‘N Play Buildable Liquid Blush, promising up to 16 hours of wear. Infused with skincare-friendly ingredients, the liquid formula delivers long-lasting color without irritating sensitive skin, perfect for makeup lovers who want a look that lasts from morning to night.

“Life is busy! Sometimes you’ve got five minutes, sometimes you’ve got thirty seconds. I wanted a liquid blush that was actually easy to use, so I made Shake ‘N Play. All you have to do is shake, dot and blend for your best blush that lasts all day long,” says Rihanna in a press release. The blush is designed to be quick, buildable, and easy to layer, ideal for fast-paced beauty routines.

Cucumber extract keeps skin hydrated throughout the day, while the versatile formula can provide either a subtle wash of color or a more intense, bold finish. Application is simple: shake the bottle, dot onto the cheeks, and blend with fingers or a brush for an effortless glow.

Shake ‘N Play comes in five shades tailored for a range of skin tones: “Bow Peep”, a soft pink for light to medium skin; “Fiya Papaya”, a coral for light-medium to deep tones; “Wild’Berry Whip”, Rihanna’s favorite rose mauve; “Quit Wine’In”, a plum wine for light-medium to deep tones; and “Violet Vice$”, a blackberry hue for light-medium to deep tones.

The Shake ‘N Play Buildable Liquid Blush retails for $28 USD and will be available exclusively on the Fenty Beauty website starting April 3.

Author

Daniel Usidamen is Fashion Editor & Chief Critic at La Mode Magazine. Known for his sharp takes and unapologetic voice, he writes about runway moments, rising African designers, and the cultural pulse of fashion on the continent. Expect insight, a little sass, and zero filter.

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