High ponytail? Classic Ariana. Dip-dyed ends? Now we’re talking spring 2025 energy.
While her glitzy Swarovski Spring/Summer 2025 campaign didn’t quite blow up the internet, it definitely shook the algorithm—and shook us. Between the lavender crystals, dreamy pastels, and those signature Grande angles, fans were already obsessed. But then came the campaign video drop on April 8… and that ponytail stole the show.
The Dip-Dye Moment
Sure, Ariana’s no stranger to a high ponytail, but this wasn’t the usual glossy wave-fest we’ve come to expect. Her newest version? Short. Blunt. Lilac-dipped.
- The base? Bleach blonde with a hint of warmth at the roots
- The ponytail? Chopped just at the shoulders for a crisp silhouette
- The ends? Dip-dyed in a soft lavender-lilac that caught every beam of light and sparkle from her Swarovski jewels
This look wasn’t just about hair—it was a full-on vibe. Think futuristic Glinda meets Y2K glam revival.
The Face Card? Still Never Declining
Ariana matched her dreamy strands with peachy makeup that added warmth and playfulness:
- Cut crease eyeshadow that perfectly echoed her dip-dyed tips
- Soft blush and glossy lips that screamed “spring bloom”
- Her lilac hair bounced beautifully against her shimmering accessories—10/10 coordination
Honestly? If there were ever a moment for TikTok’s “Pink Sister vs Purple Sister“ theory to make a high fashion crossover, this would be it.
Is this what Glinda’s rebellious sister would look like if she skipped Shiz and signed a beauty campaign instead? Because we’re buying it—and maybe writing the fanfic.
So who’s next on the dip-dye diva train? Cardi’s done it. Rihanna’s done it. Ariana’s officially in.
If the pastel hair Olympics had a podium, it’s looking very full right now.