The countdown to Wicked‘s release is heating up, and Ariana Grande is adding a little more excitement to the mix. Not only is she starring in the highly anticipated film, but her beauty brand, R.e.m. Beauty, is launching a limited-edition Wicked-inspired makeup collection on October 1, 2024.
The collection, featuring a blend of Grande’s signature glam and some seriously thoughtful Oz vibes, is designed to let fans channel their inner Elphaba or Glinda with a mix of shimmery eyeshadows, lip oils, and high-gloss glow drops. Whether you’re team emerald or pretty in pink, this nine-piece set is packed with playful details that nod to Wicked’s iconic characters and color palette.
The Inspiration
Ariana’s take on the Wicked universe goes beyond just branding. The collection’s designs are directly inspired by the film’s costumes and magical elements—right down to the doe foot applicator in the lip oil, which is shaped like Glinda’s wand. From holographic bubble-inspired eye masks to Elphaba’s green-toned eyeliners, this collection is a must-have for anyone who loves makeup with a touch of theater.
The Products
There’s a lot to love in this collection, with something for everyone, from glitter fans to those who prefer a subtle glow:
Ozdust Eyeshadow Palette: Shaped like the Book of Oz, this palette offers 12 shades that range from soft mattes to sparkly shimmers. It’s perfect for creating dramatic looks or adding a hint of magic to everyday glam.
Galinda and Elphaba Sets: The collection features two themed sets dedicated to Wicked’s iconic characters. The Galinda set includes a shimmery pink and lilac Lustrous Liquid Eyeshadow, a cool-toned blue Gel Pencil Liner, and a blush and lipstick in fuschia—exactly like Glinda’s “Popular” moment.On the darker side, the Elphaba set includes forest green and champagne gold eyeshadows, an olive shimmer liner, and a black-to-berry color-changing lipstick for that witchy vibe.
Galinda Glow Drops: These shimmer drops are packed with luminous pigments to give your skin that Glinda glow. With hydrating peptides and hyaluronic acid, you can wear them under your makeup or on their own for a dewy, luminous finish.
So Popular pH Adaptive Lip Oil: This custom pink lip oil adapts to your skin’s pH for a personalized touch of color, housed in a dazzling bottle that’s as magical as it is practical.
Tulip Field Lip Stain: This pH-adaptive stain comes in three shades—mauve wine, red, and fuchsia—each named after fun Wicked references.
Luxury Beautification Under Eye Masks: Formulated with caffeine and hyaluronic acid, these under-eye masks provide a soothing, refreshing treat for tired eyes—perfect for those after-hours in Oz.
Whether you’re a Wicked superfan, an Arianator, or just looking to elevate your makeup game, Ariana Grande’s Wicked-inspired collection has something to offer. With its eye-catching packaging and thoughtful nods to the film, this collection is sure to fly off shelves on October 1—so get ready to grab it before it’s gone!
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