If Fashion Month is the industry’s traditional runway, the Winter Olympics might just be its most unexpected extension. As Milano Cortina 2026 approaches, the official team kits arriving from across the globe prove that performance dressing has entered a new era—one where heritage, technology, and national storytelling collide in spectacular fashion.
For decades, Olympic uniforms quietly shaped the language of sportswear, long before luxury houses embraced puffers and technical outerwear as everyday essentials. Now, the Games stand as one of fashion’s most influential global showcases, where heritage labels, athletic innovators, and unexpected collaborators design garments meant not only to perform under extreme conditions but also to define cultural presence on a world stage.
Haiti and Stella Jean
Haiti enters the Winter Olympics for the first time in Nordic skiing, and its uniforms designed by Haitian-Italian designer Stella Jean are already among the most talked-about looks of the Games. Incorporating hand-painted artwork inspired by celebrated Haitian artist Edouard Duval-Carrié, the designs celebrate Haiti’s history as the first independent Black republic while bringing vibrant Caribbean colour to the Alpine landscape.
Canada and Lululemon
For its third Olympic cycle as Team Canada’s official outfitter, Lululemon leans into geography as inspiration. Puffers feature subtle topographical map detailing, while two-toned maple leaf motifs and iceberg-inspired shades of blue and green anchor the collection’s cold-weather palette, merging performance engineering with distinctly national symbolism.
United States and Ralph Lauren
Since 2008, Ralph Lauren has defined Team USA’s ceremony dressing, and 2026 continues the tradition. Fair Isle beanies and mittens, cable-knit coordinated sets and heritage-inspired layering pieces deliver the brand’s signature balance of athletic polish and classic Americana, ensuring the opening and closing ceremonies remain one of the Games’ most anticipated style moments.
Iceland and 66°North
Celebrating its 100-year anniversary, Icelandic outerwear brand 66°North outfits the nation’s Olympic and Paralympic teams in minimalist all-white ensembles inspired by the country’s ice caps. Subtle flag detailing appears along the zippers through a red-to-blue gradient, reinforcing national identity without disrupting the collection’s clean, glacial aesthetic.
Brazil and Moncler
Nearly six decades after its last Olympic partnership, Moncler returns to the Games by outfitting Brazil, delivering sleek cold-weather tailoring infused with the nation’s colour story. Ceremony looks feature sculptural white coats and skirts paired with capes lined in Brazilian flag tones, while performance ensembles incorporate deep blue bases accented with green detailing an elegant translation of tropical vibrancy into alpine readiness.