Beyoncé continues to make waves with her latest venture, the launch of her first hair care brand, Cécred. The superstar unveiled the brand at a star-studded event in Los Angeles on February 20, attended by her mother, Tina Knowles, and other high-profile guests.
At the event, Beyoncé debuted a new hair color, marking a departure from her previous icy blonde hue. Her hair, styled in full curls with bounce and shine, featured a new golden hue with honey roots, expertly crafted by her colorist, Rita Hazan. The color palette included shades of blonde and bronde, with a lighter, woody brown base visible in the roots and back, complemented by a bright honey blonde that added depth and dimension to her look.
Beyoncé’s glam for the event was simple yet stunning. Her skin appeared flawless, accentuating her nude smoky eye and glossy pink lips. She completed her look with a flowy white gown, pointy-toed white heels, and a statement diamond choker, sticking to the party’s all-white theme.