We’ve seen luxury brands pull off some unexpected collabs before — but Burberry just served one that made us do a double take and clap at the same time.
The British heritage label, fresh off a run of dreamy swimwear drops and festival nostalgia shoots, has teamed up with none other than Bus Aunty herself — aka TikTok star Bemi Orojuogun. Yes, the queen of posing in front of red double-decker buses is now the face of the “Back to the City” campaign. And honestly? It’s a match made in London.
The concept is classic Bus Aunty: striking a pose while buses roll by, except this time she’s sharing the frame with Burberry models Nora Attal, Rubuen Bilan Carroll, and Libby Bennett, plus musician Jimothy Lacoste (who even whipped up the campaign soundtrack).
Daniel Lee, Burberry’s Chief Creative Officer, calls it “a celebration of London’s personality — its skyline, its buildings, and its people.” In other words, it’s couture with commuter energy.
Whether you’re there for the fashion, the music, or just Bus Aunty’s iconic stare-down with a moving vehicle, one thing’s clear: this is how you bring luxury back to the streets.
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