Chat Time With La Mode Fearing Beauty Entrepreneur Adetola Anita Adetoye.

Chat time with La Mode is a feature that showcases beauty, fashion, entertainment and lifestyle. A video production aired on La Mode TV NG on YouTube.

Adetola Anita Adetoye, creative director of Anita Brows Beauty, has single-handedly built an award-winning brand. One of the few industries that primarily serve women still dominated by women in Nigeria is the beauty and make up industry. Perhaps this might result from traditional gender roles preventing men from fully invading this space, or more realistically, it has remained so because of the innovation and persistence of the women who have carved out a niche for themselves in the highly competitive world of professional beauty. At the very apex of this pyramid are women like Anita A. Adetoye. Adetoye. She was one of the first beauty entrepreneurs to use personal branding to distinguish herself from the bandwagon and truly create a brand that is both interesting and respected in Nigeria and abroad.

Adetoye first started dabbling with beauty while she was in secondary school, and has always been involved in the makeup industry in some capacity since she was a teenager. Her time studying journalism in Dublin, Ireland, Media production at the Lewisham college, London and then Marketing at Griffith College in Ireland provided her insight that she turned to her genuine passion, beauty.

She was one of the first Nigerian beauty entrepreneur to properly harness the power of social media, turning to then new image sharing platform Instagram, to build a following. She was one of the first Nigerian beauty entrepreneurs to champion a ‘signature’ style; her groundbreaking approach to makeup, specifically the often hard to pin down on-trend brow, earned her the name Anita Brows and made her the go-to beauty expert for celebrities in Africa.

The exclusive chat with Adetola Anita Adetoye below.

Daniel Bishopp

Daniel U. Bishopp joined LA MODE in November 2020 to work on the features team covering fashion, culture, food and drink and technology in print and online. Before that, he worked for STYLE ME AFRICA.

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About La Mode Magazine

La Mode is a leading monthly fashion and lifestyle magazine that covers series of interesting topics, including fashion, beauty, entertainment, wellness, culture, living, and runway. Based in Lagos State, Nigeria. It began as a quarterly magazine in 2011, before becoming a monthly magazine in 2015.The magazine is founded by Mrs. Sandra Odige. La Mode is both a digital and print monthly publication, a distinct brand known for its innovative and creative initiatives also for its style of publishing. There are over 70 editions of La Mode Magazine,. La Mode Magazine covers features top notable personalities and celebrities of all works of life .

La Mode Magazine has the following main objectives amongst others;

To promote top notch fashion and lifestyle

To provide informative and quality content

Develop and encourage entrepreneurial skills

A medium for up to date information on fashion and lifestyle.

Encourage humanitarian works

La Mode Magazine is committed to cover the fashion, lifestyle and entertainment in Nigeria objectively and responsibly.

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Email: lamodemagazine92@gmail.com

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