On Wednesday, June 30, the site HopperHQ.com revealed its list of the highest paid personalities on Instagram. Usually, this one is dominated by American stars from reality TV, film, and the music industry. This year and for the first time, the first place is occupied by Cristiano Ronaldo, with more than 33 million euros won each year on the social network. Thanks to Instagram, the player receives more than his annual salary at Juventus Turin, which was around 31 million euros in 2020.
The Portuguese footballer effectively explodes all counters with nearly 125 million followers gained since the beginning of 2020. Followed by more than 306 million people, he would touch up to 1.35 million euros per sponsored content.
Behind the king of influencers, in second position, we find actor Dwayne Johnson ( Fast & Furious ) and his some 1.28 million euros per paid post. Of the ten personalities on the list, six of them are women, including Beyoncé, Kim Kardashian or even Kylie and Kendall Jenner. Lionel Messi, Cristiano Ronaldo’s great rival, finds himself in 7th position with 980 miles per post.
This increase in remuneration per post is explained by the increase in the use of social networks. “As Covid-19 continues to turn our lives upside down, it seems Instagram is one of the few places where the pandemic hasn’t had a negative impact. With a growing number of followers and huge exposure from each post, it’s no wonder how much this content can pay off , ” says Mike Bandar, Co-Founder of HopperHQ.com .