Davido recently spoke about the sacrifices made by the older generation of Afrobeats stars that paved the way for the genre’s global success. During an appearance on The Bridge alongside footballer Aurelian Thouameni, model Cindy Bruna, and François-Henry Bennahmias, Davido acknowledged the challenges faced by artists like 2Baba, D’banj, and P-Square in gaining international recognition.
He recounted his early days with Sony Music after signing in 2016, describing it as a challenging period where he had to prove himself to an international audience unfamiliar with African music. Despite the difficulties, Davido recognized that his generation benefitted from the groundwork laid by Afrobeats pioneers.
Davido emphasized that the sacrifices made by artists like 2Baba, D’banj, and P-Square were crucial in laying the foundation for the current generation’s success. He expressed a sense of responsibility to make sacrifices that would benefit future generations of Afrobeats artists.
The conversation around the history of Afrobeats and the impact of early stars on the genre’s evolution continues. Davido’s acknowledgement of the contributions of past artists highlights the ongoing growth and commercialization of Nigerian mainstream music.
During the interview, Davido also discussed the challenges he faced during his early days with Sony Music, referring to his first project under the label, the ‘Son of Mercy’ EP, as a failure. He shared how he returned to Nigeria to refocus and revive his career, highlighting the resilience and determination that have defined his journey to international fame.
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