When Pharrell Williams debuted a bold yellow hoodie emblazoned with sparkly Chanel insignia in November, we knew his collaboration with the French house would shake up usual proceedings in the salon.
Now, a film about the making of the collection and the campaign shared exclusively with Vogue reveals that Chanel-Pharrell is as vibrant and spirited as we expected.
It’s a street fashionista’s paradise, and an edit that has entry price points for all Chanel fans.
“Gabrielle Coco Chanel didn’t see partitions, and it’s interesting, because neither did the brand when it came to giving me a shot,” says Williams.
“He is a genius. It’s crazy to be working with him.”
For Chanel’s first guest designer in the history of the brand, Pharrell has certainly come up frontin’.
The Chanel-Pharrell collection will be available exclusively in Seoul on March 28 at the opening of the new Chanel boutique, and then in certain Chanel shops around the world from April 4.
By Daniel Usidamen