Who says fall has to be all about darker tones? Hailey Bieber is flipping the script with her stunning new caramel blonde shade, proving that lighter hues can be just as perfect for the cooler months.

On September 29, the Rhode founder debuted her fresh look on Instagram, captioning her selfie, “Lighter for fall,” and it’s safe to say a new trend was born. In a season where everyone typically leans into darker colors, Bieber’s warm, caramel blonde locks are a refreshing shift.

@haileybieber/Instagram

Her new shade is the perfect fall blonde—a beautiful blend of rich caramel with honey undertones that seamlessly transitions from her darker roots. The subtle highlights around her face added extra dimension and brightness, making this the ultimate look to warm up those chilly fall days. It’s a soft change from her usual light brown but hits just the right note for the season.

In her effortless selfie, Bieber kept it low-key chic, sporting a grey t-shirt, her signature “B” diamond necklace, and tortoiseshell glasses. The look may be simple, but the hair brings it all together with that signature Bieber flair.

@haileybieber/Instagram

Interestingly, Bieber isn’t the only one embracing a lighter look this season. Just weeks ago, her bestie Kendall Jenner also traded in her dark locks for a bold ’90s blonde, while Beyoncé recently rocked both a teddy bear blonde and icy platinum bob. Whether it’s planned or not, it looks like this brigade of blondes, led by Hailey, might just be having more fun this fall.

If you’re considering a color change this season, Hailey’s caramel blonde might just be the perfect inspo to shake things up for fall.

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