When Rihanna was announced as the new face of Dior’s iconic fragrance J’adore, the excitement was palpable. Known for making any moment her own, the pop superstar has now stepped into the spotlight for the legendary perfume’s latest campaign, taking over from Charlize Theron, who held the role for two decades. The first visuals, released on August 16, showcase Rihanna in all her glory, and they’re nothing short of breathtaking.
Captured by renowned photographer Steven Klein, the photos reveal Rihanna in front of the stunning backdrop of Versailles, draped in pearls and exuding an ethereal glow. Her honey-blonde hair, which has been a signature look throughout the spring and summer, is styled in a middle part, flowing effortlessly behind her. The soft, bronzy makeup complements her radiant complexion, with bleached brows and a glossy beige nude lip adding the perfect finishing touches.
The campaign, which celebrates the golden, airy essence of J’adore, features Rihanna in a look that mirrors the fragrance’s luxurious aesthetic. Though the full outfit isn’t shown, the pearl choker around her neck beams in the golden light, a nod to the gold theme that has always been central to J’adore’s branding. The press release notes that Dior’s former creative director Maria Grazia Chiuri designed Rihanna’s custom gown for the shoot, embellished with pale sequins that add to the opulence of the visuals.
Dior describes Rihanna as a “unique goddess with neither limits nor boundaries,” someone who embodies the power, beauty, and inspiration that J’adore represents. The singer, fully embracing this role, is said to bring a fresh, original celebration of life to the campaign.