It matches her new Savage x Fenty x Diesel collection perfectly.
Rihanna is a master of reinvention, always ready to switch up her look to match the mood of any campaign or project. From her glamorous blonde transformation for Dior’s J’adore campaign to the playful back-to-school vibes she channeled for her Fenty x Puma Phatty Creeper shoot, she’s always ahead of the style curve. This time, she’s done it again—this time, with a hair transformation that turns heads for her latest collaboration with Diesel.
On October 8, Rihanna announced on Instagram that Savage x Fenty is teaming up with Diesel for a new collection of loungewear and lingerie. And for the occasion, she debuted a bold new look: a fiery shade of cherry red hair. The color, once last year’s biggest hair trend, has evolved this fall into a deeper wine hue, but Rihanna is showing us why the bright crimson shade still deserves its moment.
In the campaign photos, her striking red hair, with choppy, face-framing layers, perfectly complements her Diesel-inspired style, which includes the brand’s signature elements like distressed denim and edgy cuts. Her makeup stayed soft and natural, with fluffy black lashes, glowy skin, and a glossy nude lip—keeping the spotlight on her fiery hair and fierce fashion.
Rihanna’s bright red hair is not only a nod to Diesel’s iconic color palette but also a statement in itself. One fan summed it up best in the comments: “NOW YOU DIDN’T NEED TO GAG US LIKE THAT.” Indeed, Rihanna’s look is nothing short of iconic.
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