Skincare in Your 30s: The Best Skincare Routine

So you survived your 20s… Congratulations! Your 20s were a bit of a mess, now that you’re in your 30s, life is still a mess. We know! But it’s like a graduated mess, especially for you skin.

Stress and hormonal swings begin to wreck havoc on your skin. Growth hormones start to slow down, so your skin won’t repair itself the way it did in your 20s; breakouts can often occur in the form of cystic acne. The days of neglecting your skin are over. No more free passes! Your 30s will be filled with dealing wit dark spots, acne scars, and fine expression lines that were never there before. Congratulations, you hit the big 30!

Don’t freak out! It’s easy to type that. Don’t freak out! Know this—for every skincare concern that’s likely to pop up in your 30s, there’s an easy fix. So we went around to gather the best advice for skincare in your 30s. So pour yourself a glass of wine or a Pepsi, and keep scrolling for the seven most important habits to integrate into your skincare routine in your 30s.

1. Use Makeup to Your Advantage

Many women avoid wearing makeup every day in order to let their skin “breathe,” makeup can actually help protect your skin. Think of makeup as a skincare product. Because UV damage is the number one cause of premature aging and most people don’t actually wear enough sunscreen to get the true protection. Wear foundation everyday, it is like an “insurance policy.” Foundations serve as an extra barrier between your skin and its “worst enemy—UV light.”

Worried about daily foundation clogging your pores, don’t be: “As long as you’re using makeup that’s appropriate for your skin type, you shouldn’t run into any problems.”

For even more protection, choose a foundation with SPF built into the formula. (We can’t recommend any product for you.)

2. Don’t Neglect Your Neck

As you age, it becomes especially important to treat your neck and décolletage. These are more delicate areas that show signs of aging first. Your ‘face’ starts at your nipples and ends at your hairline.

Remember this: Rubbing the leftover moisturizer from your face down to your neck isn’t good enough. “While the intention is good, it’s truly not helping that much in the quest for smooth, moist skin on the neck.” Instead, the neck deserves its own step in your skincare routine. “This means applying one application of moisturizer (with sunscreen during the day) to the face and then a second full application to the front and sides of the neck.” This will ensure that the neck gets a proper coating of moisturizer and sunscreen to keep it looking soft, smooth, and damage-free.

3. Eye Cream Should Be a Part of Your Routine

Considering the eye area has virtually no oil glands and is the first area of the face to show aging from facial expressions like squinting and smiling, protecting this area with a well-formulated eye cream is essential.

That doesn’t mean you should slather eye cream all over your under-eye area, though. Eye cream should be applied only to the orbital bone around the eyes, which is the bone just at the top of the cheekbone.

If the product gets too close to your lash line, your lashes may lift microscopic amounts of product when you blink, which might get into your eyes, causing unnecessary irritation.

4. Makeup Wipes, out. Proper Cleanser, In

It’s time to get serious. In your 20s, if you remembered to take off your makeup it was a good night. Your late 20s, saw you embrace the life of the makeup wipe but we tell you now, it’s time to get serious.

In your early 20s, it was a good night if you remembered to take your makeup off at all; in your late 20s, you embraced the makeup-wipe life. But now it’s time to get serious. Not to mention they don’t actually do a good job of cleansing your skin. Instead, choose a gentle, sulfate-free cleansing lotion or gel-like. Follow up by wiping the skin with a baby washcloth, making sure to switch out your cloth each time you wash to avoid bacteria.

Clean skin is healthy skin. Be very meticulous about cleaning a day’s worth of makeup, dirt, and bacteria from your skin so you’ll get the best results from serums and moisturizers applied afterward.

5. Start Using Retinol

First, I consider myself a teacher; what is Retinol?

Retinol is a vitamin A derivative that has been used for anti-aging and found in many skincare products. It can stimulate the metabolism of skin cells and encourage collagen production. In your 30s, it’s important to start using anti-aging products.

By starting in your 30s, you can successfully prevent signs of aging, so you’ll have less to deal with later. Aside from sunscreen, the best, tried-and-true proven ingredient for smoothing the texture of the skin and making lines, wrinkles, and pores less visible is retinol or a prescription retinoid like Retin-A.

In your 30s, you can start by using an over-the-counter retinol above three or four nights a week. “Once you have been using it for six to nine months, you can transition into a prescription retinoid.

6. Change up Your Routine From Day to Night

Many people in their 30s fall into the habit of using the same routine morning and night, but it’s important to understand the needs from day to night are different.

During the day, our skin is exposed to the UV rays and environmental stressors that age us; then at night, our skin goes into repair mode to recover from all that. Thus, your morning skincare routine should be all about protection, involving an antioxidant serum. Then your nighttime routine should focus on rejuvenation.

7. Eight Hours. Let Your Eight Hours be Eight

Skincare in Your 30s: The Best Skincare Routine

Odds are you didn’t get a full eight hours of sleep each night in your 20s, and that undoubtedly took a toll on your skin. Beauty sleep is very important. Nighttime is when the skin repairs itself, and the longer you sleep, the more time it has to do that. Sleep on a satin pillowcase so that the skin doesn’t crunch against the pillow and sleep lines do not form.



LaMode takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. We keep our content accurate, reliable and trustworthy.

1.—A website obsessed with beauty

Daniel Bishopp

Daniel U. Bishopp joined LA MODE in November 2020 to work on the features team covering fashion, culture, food and drink and technology in print and online. Before that, he worked for STYLE ME AFRICA.

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La Mode is a leading monthly fashion and lifestyle magazine that covers series of interesting topics, including fashion, beauty, entertainment, wellness, culture, living, and runway. Based in Lagos State, Nigeria. It began as a quarterly magazine in 2011, before becoming a monthly magazine in 2015.The magazine is founded by Mrs. Sandra Odige. La Mode is both a digital and print monthly publication, a distinct brand known for its innovative and creative initiatives also for its style of publishing. There are over 70 editions of La Mode Magazine,. La Mode Magazine covers features top notable personalities and celebrities of all works of life .

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