Spotify has turned five in Nigeria and to mark the milestone, the streaming giant has dropped some numbers that are going to make every Nigerian music lover very proud.

The platform launched in Nigeria in February 2021, and the very first song a Nigerian user streamed was, interestingly, not an Afrobeats track. It was by Hong Kong Cantopop singer Shiga Lin, a fitting start for what Spotify described as “borderless, discovery-driven listening.” Five years later, the data tells a story that is hard to argue with.

Nigerian users have created more than 25 million playlists since launch, and in 2025 alone they clocked more than 1.4 billion hours of listening time. The average Nigerian listener on the platform is just 26 years old, and listening has grown by over 163 percent year on year since 2021. The number of Nigerian artists on Spotify is also up 158 percent since launch, meaning more creators are reaching audiences at home and around the world than ever before.

Now to the part everyone wants to know. The five most streamed artists in Nigeria over the past five years are Asake, Wizkid, Seyi Vibez, Burna Boy, and Davido. Asake’s position at the top is backed by serious numbers, with four of the top ten most streamed songs in Nigeria over the five-year period. His track “Remember” currently sits at number one.

Afrobeats is the genre driving most of this growth, scaling by a staggering 5,022 percent since 2021. But Nigerian listeners are not stopping there. Amapiano has grown by 10,330 percent, gospel and praise music by 5,499 percent, hip-hop and rap by 3,020 percent, and R&B by 2,602 percent. Perhaps the most telling figure of all is that streams of music in Nigerian indigenous languages grew by 554 percent in 2024 alone — a sign of a deepening connection to local-language storytelling.

Podcasts are also finding a serious audience, with Nigerians streaming almost 60 million hours of podcast content since Spotify launched, confirming that the appetite for audio in Nigeria goes well beyond music.

Five years in, and Nigeria is shaping up to be one of the most passionate listening audiences on the platform.

Author

Daniel Usidamen is Fashion Editor & Chief Critic at La Mode Magazine. Known for his sharp takes and unapologetic voice, he writes about runway moments, rising African designers, and the cultural pulse of fashion on the continent. Expect insight, a little sass, and zero filter.

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