Attention, ask: what do Lauren Conrad and Kim Kardashian have in common? If you do not have the answer, we will answer it for you. Both have built their empire with ambition, charisma and a studied strategy: they maintain a defined personal brand related to the world of beauty. Do not think that we are talking about wearing the correct hair and makeup, but about a set of factors that make them unique. Why is it important to have a seal that makes you stand out and identifies with you?
“Being consistent, even with your look, makes people trust you more. That perseverance sends a non-verbal message to your environment that makes you trustworthy.” If you go to work on Monday with your face washed and on Tuesday with very smoky eyes, that change will create the perception that you are not very focused on your tasks and that you spend more time experimenting with your appearance. It’s unfair, but at work, perception is reality.
Maintaining aesthetic guidelines also transmits seriousness and good sense to your bosses. When you are in your 20s you experiment with your appearance. “As an adult, you are supposed to know yourself, your values and what suits you best.” An example of this is Victoria Beckham, who after playing with daring cuts, colored highlights and blonde extensions, made a bob cut that she maintains to this day and that also characterizes her.
You experiment with your personal brand
Defining a look and making it yours does not mean that you should always be the same. You can follow the trends that help you the most to enhance your features and thus continue to improve. If you usually always wear your lips red, why not go for a new color? Or if your signature is to mark your features, why don’t you innovate with the strobing technique? (create points of light on the face). The key is to be creative within your own style!