The pearl necklace that was made in a kitchen and has gone viral thanks to ‘Euphoria’

Such was the success of Euphoria that HBO was forced to release two special episodes between seasons. These chapters, centered on Rue ( Zendaya ) and Jules (Hunter Schafer), help to better understand the inner world of both protagonists. After the launch of the first special episode, concerning Rue, last December, fans of the series were eagerly awaiting the one with Jules, which was released a few days ago.

In this chapter, not only did the story continue, the long-awaited collaboration between Rosalía and Billie Eilish also premiered, and Schafer made his debut as a co-writer of the series. In addition, as expected in a series that has not only managed to portray Gen Z, but has also generated an entire imaginary of trends around it, as happened with the daring makeup, the looks have also been in the spotlight. .

Heidi Bivens, costume designer at Euphoria, has said on more than one occasion that Schafer often helps her with her outfits, proving more than just why she has also become an icon in terms of street style. On this occasion, it has been an outfit consisting of a tie dye print T-shirt and a plaid skirt that has especially attracted the attention of fans. However, the piece that has been made with all eyes has been the pearl necklace that Jules wore.

The necklace is made of both black and white natural pearls, interspersed with green and purple beads. In the center, it features a vintage fairy-shaped pendant. It is the brainchild of Beepybella, a small independent jewelry firm created by Isabella Lalonde just over a year ago.

The founder herself wanted to talk about how they have lived this moment, explaining more details about the specific piece and how it was created. “I made this necklace in my quiet little kitchen over a year ago. This was at a time when my brand was very new and I was an artist trying to make jewelry for the first time.”

The necklace has now been renamed the ‘Jules’, in honor of the appearance in the series and, although the piece had not been for sale for a while, they have released a limited edition reissue in celebration that will be available until the end of February.

Jules necklace, by Beepybella
Jules necklace, by Beepybella (177 euros).

About the firm

Although Beepybella has now gone viral for the appearance in Euphoria , its success is not given only by that. This artisan jewelry firm with dreamlike dyes has already crept into some of the most sybaritic wardrobes on the scene since its creation in 2019. Dua Lipa, Bella Hadid or Katy Perry are just some of the celebrities who have already worn their particular creations made with pearls.

Daniel Bishopp

Daniel U. Bishopp joined LA MODE in November 2020 to work on the features team covering fashion, culture, food and drink and technology in print and online. Before that, he worked for STYLE ME AFRICA.

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