Just days after Victoria Beckham announced she would no longer be using exotic animal skin in her collections,online fashion store Boohoo also pledged to ban wool in all its brand.that includes Pretty Little Thing, BoohooMan and Nasty Gal.

According to a statement made by the e-tailer, “as of AW19/20, we will not knowingly source any wool products.

The company’s move has been praised by PETA’s Director of Corporate Projects, Yvonne Taylor, who said “PETA is toasting boohoo group’s compassionate, business-savvy decision to scrap wool,” adding, “Kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor, and we’re urging other retailers to follow boohoo’s forward-thinking example.”

The animal rights organisation has been campaigning since 2014 for fashion brands to take notice in what they claim to be “systematic abuse” in sheep-rearing facilities across four continents, including the UK. They also allege that the wool industry “wreaks havoc on the environment” and that “manure generated from livestock has significantly contributed to the increase in atmospheric greenhouse gases.”



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