When Rihanna launches something, it’s not just big — it sets a new standard. She did it with Fenty Beauty and its foundations for 40 different skin tones. (Providing so many foundation colours might feel like a more common practice now, but just two years ago it was groundbreaking.) She did it with her debut fashion show for her Savage X lingerie, featuring a beautifully inclusive cast of models that felt like an antidote to the Victoria’s Secret Fashion Show’s parade of sample-size women. And when she launches her luxury fashion house, Fenty, she’ll be the first black woman to lead a brand under the LVMH umbrella. (LVMH, the conglomerate that owns Louis Vuitton and Dior, is underwriting this venture.) So yes, expect it to be big.


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