Kylie Jenner, the founder of Kylie Cosmetics, recently celebrated the nationwide release of her new canned vodka soda brand, Sprinter, with a party at Catch Steak in Los Angeles. The event was attended by her family, including Khloé Kardashian and Kris Jenner, who were there to support the beauty mogul.
For the occasion, Kylie dressed in a stunning black latex dress paired with transparent heels and loose curls. Her older sister, Khloé, opted for a little black dress, while Kris looked chic in a white pantsuit with a black collar.
Although Kendall Jenner was not in attendance, she showed her support for the beverage on her Instagram Story, welcoming it to the world. Kylie gave her followers a sneak peek behind the scenes of the event on her Instagram Story, showcasing a blue room filled with stacks of Sprinter beverages and a neon sign of the brand’s logo.
Earlier in the day, Kylie shared multiple snaps on her Instagram page, posing with boxes of her new alcoholic soda while wearing a black turtleneck top and matching mini skirt. She also posted a throwback shot of her sisters, Kim Kardashian, Kourtney Kardashian, and Khloé, with the caption “Energy tonight.”
Sprinter comes in four flavors — black cherry, peach, grapefruit, and lime — with each can containing 100 calories and no added sugar. Kylie worked with drink development expert Chandra Richter for a year to perfect the cans.
In a statement, Kylie expressed her excitement about entering the liquor industry with a beverage she’s proud of, stating that Sprinter is the best-tasting vodka soda she’s ever tried. She also mentioned her sister Kendall’s success with her own brand of alcoholic beverage, 818 Tequila, launched in 2021.
Sprinter is set to premiere on Prime Video on March 30, offering consumers a quality canned cocktail option in a market dominated by only a few players.
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