Love season has officially begun, and Rihanna is stepping fully into her divine era. For Valentine’s Day, Savage X Fenty unveils a new lingerie collection inspired by Aphrodite, the ancient Greek goddess of love, beauty and pleasure and who better to embody her than Rihanna herself?
Designed for both men and women, the Valentine’s Day drop leans into confidence, desire and self-expression. The pieces strike a balance between romance and empowerment, proving that lingerie can be just as much about how you feel as how you look. Whether styled for an intimate V-Day moment or worn casually under everyday fits, the collection is made to make you feel bold, sensual and in control.
Rihanna leads the campaign as a modern-day goddess, joined by actors Lovie Simone and Michael Cooper Jr., alongside models Emma Arletta and Vivian Wilson. Together, they bring the vision to life through soft lighting, rich textures and a palette that channels regal femininity with a seductive edge. The campaign feels dreamy yet powerful, romantic without losing Savage X Fenty’s signature attitude.
Standout styles include Sinful Rose Printed Lace, Nite Shade, and Savage X Satin, each designed to deliver that perfect blend of softness, allure and strength. It’s lingerie that celebrates love, whether that love is shared or entirely self-directed.
Explore the Valentine’s Day campaign and shop the collection now via the Savage X Fenty website and select retail locations.
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