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As the countdown to Super Bowl 2024 halftime intensifies, Usher, the sensational superstar, is heating things up with his latest venture. In a scintillating collaboration with Kim Kardashian’s SKIMS brand, the 45-year-old heartthrob has bared it all for the label’s latest campaign, leaving fans saying “OMG.”

In a series of sizzling shots unveiled on Monday, Usher exudes confidence as he poses shirtless, clutching a peach, and showcasing various SKIMS styles, including the coveted Stretch 5″ Boxers and Cotton 3″ Boxer Brief. While his SKIMS picks are affordable, Usher elevates the look with over $201,000 worth of jewelry from renowned designer Jacquie Aiche, including a diamond-encrusted snake necklace and a pearl cross charm.

This campaign marks SKIMS’ second foray into men’s fashion, following its successful launch in October, which featured professional athletes like Nick Bosa. The restock, slated for February 12, promises fresh colorways just in time for post-Super Bowl shopping frenzy.

Reflecting on the collaboration, Usher expressed gratitude for Kardashian’s unwavering support and described the partnership as a “full-circle” moment. The campaign coincides with the release of Usher’s new album, “Coming Home,” featuring an exclusive digital version with alternative cover art and a bonus track, “Naked,” available exclusively on the SKIMS website from February 9.

The collaboration between Usher and Kardashian comes after a heartwarming gesture from the “Yeah!” singer, who serenaded Kardashian during his Las Vegas residency last year, following her canceled birthday attendance due to high winds. As Usher prepares to take the stage for the Super Bowl, he emphasizes the importance of comfort and self-expression, echoing SKIMS’ message of empowerment.

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