So listen—if you haven’t seen Veekee James twirling around Cape Town in a stunning crochet dress that looked like it came straight out of a Pinterest mood board, are you even online?
The now-viral moment featured Veekee draped in a gorgeous ombre crochet number by Hooked by Lade, and let’s just say: it’s giving coastal luxury, it’s giving rich auntie energy, it’s giving “don’t talk to me unless you’ve got SPF 50 and soft jazz playing.”
But while the look made waves, the genius behind it? That would be Omobolade “Lade” Kolade Mayowa—architect by degree, crochet sorceress by passion.
Apparently, Lade picked up crocheting at the tender age of nine (some of us were still struggling with tying shoelaces), but it wasn’t until her NYSC days that she turned it from a cute hobby into a full-blown creative takeover. Fast-forward to now, and she’s building a luxury crochet empire—no fast fashion, no shortcuts, just handcrafted perfection that looks machine-made but feels deeply personal.
And let’s be clear: this isn’t your grandma’s Sunday knitting. Lade’s designs are premium—think crochet reimagined with the same energy as haute couture. The texture? Immaculate. The fit? Tailored. The vibe? Main character.
Instagram: @hookedbylade
With crochet fashion trending harder than a red carpet moment gone wrong, Lade’s timing couldn’t be better. She’s not just riding the wave—she’s helping to stitch it together, literally. From hats to handbags to show-stopping gowns, the craftsmanship is undeniable.
If the Cape Town slay was any indication, Hooked by Lade isn’t just a brand to watch—it’s a movement. And we’re all just lucky to be here watching the threadwork unfold.
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