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Wana Sambo’s New Campaign Sends A Powerful Message To Women

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Wana Sambo has unveiled the first part of its latest fashion campaign tagged “The Modern Woman” and it features multimedia journalist and advocate Laila Johnson-Salami.

After taking a trip to Ghana for an SS19 Campaign with singer Efya, Sambo unveiled a new fashion cmpaign. Speaking abouth the collection “The Modern Woman”,

A Modern Woman should embrace her femininity without giving too much away. That is why for the Wana Sambo Modern Woman Collection, “vulgarity is not an option.”

All cuts, patterns, and drapes were carefully created to channel strength, poise, uniqueness, and sophistication with hints of masculinity and buckets full of feminine edge, Wana Sambo’s latest collection accentuates the best parts of a woman without
giving away her power.

The Modern Woman understands that to stand out she doesn’t have to be vulgar but her voice needs to be heard. She seeks equality: She is to be recognized as one who is as good as any man in any role. She, however, understands that men and women are different in certain ways and absolutely accepts it.

The modern woman is unapologetic about her beauty, her brains and her kick-ass personality, which all comes together to make her uniquely HER. The modern woman does not conform to the school of thought that says “she must not threaten the man.” A modern woman accepts that being a woman will probably be complicated and as a result, she doesn’t judge other women for their choices. In the pendulum of equality, women are constantly trying to find a balance between having a family/raising kids while working from home, working a 9 to 5 or being a CEO, etc. Because she understands these struggles are just like hers, she supports other women.

The Modern Woman is: Confident, Dynamic, Humane, Compassionate and Unstoppable, therefore we chose the face of this collection very carefully; Laila Johnson-Salami.




April 10, 2019

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