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Wavy the Creator- The Artist Behind Nigeria’s Newest Dance Anthem has Crazy Style

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If eyes are the window to ones soul, then Wavy the Creator knows how to keep the world in a mystery with her permanent shades-up look. The multifaceted artist and “Nigerian alien” as she claims to be, decided to make sunglasses her signature a month before her move from Huston to Lagos, where she became the personal photographer to hip-hop star Olamide and subsequently transformed into a vocalist herself. This spring, after her domestic breakout hit, H.I.G.H., she opened for Skepta’s BBK crew,. which consists of British M.C.J Hus and other Afrobeat stars like Wizkid and Davido, for their Homecoming African Concerts.
In the visuals to her new single “Shaku”, named after Nigerian contemporary dance, Wavy the Creator jumps on an orange creamscle Pith Africa jumpsuit with black frames. “I was singing about being able to find the good times in the hard times and knowing just how to be happy,” she explains. “Dance it away. It brings the good energy around.” Her visuals here, grainy and seemingly shot with a Sony camcorder, were diligently edited in pos tproduction to parallel her equally laid-back, retro-tinged grooves. “I wanted the whole setting to look like another time,” she says. “It even feels like it blends well with the sound, too.”

Fans of Wavy the Creator tinged in purple and orange hues, sport white ’60s-inspired diamond-shaped sunglasses, feather fans, and wigs. Her own choice of an iconic oversize white button-up, updated with a woven-textile pocket by Nigeria’s own Wumanbrand, suggests that balancing the current with the classic is one of Wavy’s personal strengths. Case in point: She sports Nike Air Max 97s—a shoe beloved by sneaker purists everywhere—that were re imagined and gifted to her by Skepta.


November 7, 2018

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