The fashion scene in Cameroon experienced an impressive showcase of creativity and talent during the April 2023 African Heritage Fashion Week in Buea, Cameroon. One of the standout designers was Matene Annie Chancelle, the visionary founder of Annie EmpowerWear, who impressed attendees with her spectacular fashion designs.
The African Heritage Fashion Week, organised by Nuvi Creative, gathered fashion enthusiasts and industry insiders from across the Central African nation. The gathering at Carrefour was a hub for diverse African experiences, providing a platform to discuss important issues and challenges in the fashion industry.
Matene Annie Chancelle shared her appreciation for being selected to showcase her collections at AHFWeek. Being part of this esteemed group of industry leaders is truly a privilege. I am truly amazed by the overwhelming support my work has received. “It encourages us to keep pushing,” Annie said during the AHFWeek event.
Nuvi Creative, the powerhouse behind African Heritage Fashion Week, highlighted their dedication to empowering fashion designers and showcasing Cameroonian culture worldwide. “Through Africa Heritage Fashion Week (AHFWeek), our goal is to empower over 100 fashion designers by providing them with access to sewing machines, all while showcasing Cameroonian culture and fabric on a global scale,” Nuvi expressed. He mentioned that the event was designed to offer a vibrant platform for designers such as Annie EmpowerWear, Grace Designs, Shasha Designs, and others from Africa to display their creativity and create a meaningful difference in their communities.
Annie expressed her anticipation for upcoming events such as AHFWeek, mentioning, “We look forward to another fashion week next year.” I have always aimed to showcase a diverse range of genders, ethnicities, and cultures in my designs, and events like these provide the perfect platform for me to do so.
The African Heritage Fashion Week is more than just a stylish runway event; it embodies a profound purpose. AHFWeek 202 is dedicated to overcoming barriers that have hindered the success of fashion designers, models, and artists in Africa. This event is a great opportunity to discuss the obstacles faced by businesses in the private sector and urge the government of Cameroon to assist young entrepreneurs by offering financial support for starting businesses and boosting the clothing and haute couture sector.
The idea is designed to promote efforts for educating youth and generating quality employment opportunities. AHFWeek aims to establish a vibrant platform for fashion professionals to display their creativity, amplify their voices, and create a meaningful influence in their communities. Playing a crucial role in shaping the future of the fashion industry in Cameroon and beyond, the event continues to expand.
The next edition of AHF week will take place in April 2024, and many are waiting in anticipation of Annie EmpowerWear’s 2024 Collection.
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