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What will Rihanna’s Luxury Fashion Brand Look Like?

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Rumors have it that Rihanna is launching her own clothing collection with the French conglomerate LVMH, which owns Louis Vuitton, Christian Dior, Givenchy, Celine, and Fendi, among other heritage fashion brands. It would make Rihanna not only the second woman of color to sit atop one of LVMH’s labels—Carol Lim is a creative director of Kenzo with Humberto Leon—but also the first designer LVMH has launched a fashion brand with since Christian Lacroix in 1987.
Although the project remains unconfirmed by the conglomerate and Rihanna, the speculation of its existence has set the internet on fire. The biggest question is: What will the popstar’s fashion collection look like?

January 18, 2019

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