Zendaya is stepping deeper into the world of design and this time, it’s personal. Teaming up once again with Swiss performance brand On, the global star has unveiled their first-ever co-created collection of footwear and apparel, marking a bold new chapter in their ongoing partnership.
This isn’t your typical activewear drop. Blending On’s technical expertise with Zendaya’s distinct perspective on modern style, the collection explores the intersection of performance and fashion. Think refined silhouettes, elevated textures, and a confident ease that mirrors the star’s own evolving aesthetic.
Fresh off a standout year on screen including her recent role in The Drama and with Dune: Part 3 on the horizon, Zendaya continues to expand her creative footprint beyond film. For this launch, she collaborated closely with longtime stylist Law Roach, ensuring the collection feels deeply personal and expressive.
Bringing the vision to life is a cinematic campaign titled Shape of Dreams, directed by Academy Award-winner Spike Jonze. Set inside Zendaya’s imagined “Dream Lab,” the film offers a surreal look at the creative process, where garments morph and evolve before settling into their final forms. The campaign is further complemented by striking still-life imagery from Sean Thomas, giving a behind-the-scenes feel to the entire project.
Speaking on the collaboration, Zendaya shared that the vision was rooted in making people feel “confident and effortless,” a theme that carries through both the designs and the dreamlike campaign.
The collection officially drops on April 16 via On’s website. Until then, consider this your preview of what happens when performance wear meets pure creative storytelling.
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