Hailey Bieber, the founder of Rhode Skin, is stepping back into wedding style with a new bridal campaign for Victoria’s Secret. While she married Justin Bieber in 2018, she’s showcasing the sexiest white lingerie from The Bridal Collection in this new campaign.
Photographed by Adrian Martin, Hailey flaunts her abs in boho-chic lingerie sets, including a floral-embroidered unlined balconette bra and thong panty. She also poses in a mid-length slip dress with lace panels, and pairs the new low-cut demi corset top with blue jeans and shades, showing how lingerie can be worn outside the house.
Adding a personalized touch, Victoria’s Secret included a mini satin robe with the word “Bride” rhinestoned on the back, which Hailey models angelically.
While Hailey has been focusing on her skincare brand, she’s partnered with Victoria’s Secret for several campaigns. Last summer, she was part of an epic photo shoot for the Icon Line, and she also appeared in the brand’s Victoria’s Secret The Tour ’23 streamed event.
Hailey’s bridal moment in the campaign is a perfect reminder of her own wedding wardrobe, which included three designer looks. She walked down the aisle in an off-the-shoulder gown by the late designer Virgil Abloh, featuring a long-sleeve, backless silhouette and a lace train with the Off-White logo incorporated into it. Her veil was embroidered with “Till Death Do Us Part.”
For her reception, she wore a silk gown by Ralph & Russo with a halter neckline and thigh-high slit, paired with a Celine leather motorcycle jacket embroidered with “Wife.” Later, she changed into a silk floor-length dress by Vera Wang, showcasing her stunning wedding fashion.
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