Beauty

Rihanna’s Fenty Beauty Reigns as World’s Most Successful Celebrity Beauty Brand

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Rihanna’s Fenty Beauty has solidified its status as the pinnacle of celebrity beauty brands, boasting a staggering $582 million in annual revenue. According to Cosmetify, the makeup line has maintained its number one spot ahead of Kylie Cosmetics since 2021, making it the most successful in the world. Forbes values Fenty Beauty at $2.8 billion, with Rihanna retaining a 50 percent ownership stake.

The singer’s strategic move to step down as CEO of her lingerie brand, Savage X Fenty, allows her to focus on steering the remarkable growth of Fenty Beauty. Rihanna’s recent SuperBowl performance, where she showcased Fenty Invisimatte Instant Setting and Blotting Powder, is estimated to have boosted the brand’s media value by $5 million. The brand’s commitment to inclusivity, evident in its extensive range of foundation shades and lingerie sizes, has been a key factor in its success.

Established in 2017, Fenty Beauty gained acclaim with its Pro Filt’r Longwear Foundation, offering an inclusive range of 50 shades. Rihanna’s dedication to inclusivity is reflected in her statement: ‘Fenty Beauty by Rihanna was created for everyone.’ With an overall score of 9.76 out of 10, Fenty Beauty continues to dominate the beauty industry, making it the wealthiest brand on Cosmetify’s top 10 ranking for 2023.

November 22, 2023

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