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Colin Kaepernick becomes Face of Nike’s 30th Anniversary for ‘Just Do It’ Campaign

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Colin Kaepernick. (Photo by Slaven Vlasic/Getty Images for Sports Illustrated)

Believe in something, even if it means sacrificing everything.

Those are the strong and empowering words used in Nike’s 30th anniversary of their iconic “Just Do It” campaign.

More fitting is the face behind the campaign: Colin Kaepernick.

The (American) football player has been discriminated against and hasn’t been able to sign for a new team after his racial injustice protest of kneeling to the American National Anthem saw him out of his contract.

September 4, 2018

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