Keke Palmer’s Red Hot Look at W’s Grammys Afterparty

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Keke Palmer continues to captivate with her ever-changing hairstyles, and her latest appearance at W Magazine’s Grammys afterparty was no exception. The multihyphenate icon stunned in a head-to-toe red ensemble, showcasing her brand-new dark maroon hair color.


Palmer’s voluminous hair, styled in a side part, revealed the rich hue that bordered between deep brown and dark red. This choice perfectly aligned with the current trend of dark red hair, which has been embraced by celebrities like Dua Lipa, Issa Rae, Julia Fox, and Megan Thee Stallion.

The dark maroon shade, reminiscent of cherry cola, has become a prominent trend in hair color, reflecting the ’90s influence in fashion. According to Ian Michael Black, Global Artistic Director for Hair Color at Aveda, the resurgence of red hues, from bright true reds to burgundies, signifies a revival of ’90s color trends.


Complementing her striking hair, Palmer donned an all-red ensemble, exuding confidence and sophistication. Her dress featured a shiny satin boned corset layered over a sheer tulle bodice, accentuated by a large rouched slit revealing bright sheer red tights. Bicep-length sheer opera gloves added a touch of glamour, while open-toed heels completed the monochromatic look.

February 7, 2024

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