Chloe Bailey, Halle Bailey, and Selma Blair Unite for Pandora’s Be Love Campaign

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Pandora’s latest campaign, Be Love, brings together singer Chloe Bailey, her sister Halle Bailey, and actress Selma Blair as global brand ambassadors. The campaign, launched ahead of Valentine’s Day, celebrates the transformative power of love. The Bailey sisters and Blair feature in images and a video titled “Lived Love,” directed by Academy Award nominee Sophia Nahli Allison and executive produced by two-time Grammy Award winner Melina Matsoukas.

In the video, Chloe and Halle sing the Bee Gees hit “To Love Somebody,” with a twist in the lyrics to emphasize the positive light that always shines. The campaign focuses on Pandora’s belief that love is not just a feeling but an action. The Bailey sisters and Blair share their perspectives on what “Be Love” means to them.

Chloe expresses that Be Love is about being one’s complete, whole self and loving that, while Halle sees it as unconditional, infinite love that is always present. For Blair, Be Love means being present and making each moment better. The campaign features custom pieces from Pandora worn by the ambassadors.

Selma Blair for Pandora.

In addition to the Bailey sisters and Blair, the campaign includes appearances by artist and model Sasha Pivovarova, model couple Aviana McClish and Colin Alexander, and rising stars Jocelyn Corona Saiyan Marley, Salem Mitchell, Yumi Nu, Thara, and couple Meghan Collison and Jack Spencer.

Chloe Bailey for Pandora.
Halle Bailey for Pandora.

Pandora, the world’s largest jewelry brand, had previously launched three new lab-grown diamond collections in August—Pandora Nova, Pandora Era, and Pandora Talisman. The star-studded campaign aimed to make diamonds accessible to everyone for any occasion.

January 27, 2024

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